Presented by SCCC · 2026

Borneo Tourism Investment & Hospitality Summit 2026

Positioning Sabah as a Global Tourism, Hospitality & Investment Hub

Connecting Markets · Unlocking Investment · Transforming Hospitality

Where investment meets hospitality

The Summit brings together international investors and industry leaders to explore emerging markets, unlock investment opportunities, harness AI and digital innovation, strengthen hospitality capabilities and forge strategic partnerships. It serves as a platform to strengthen Sabah’s tourism ecosystem, drive innovation and accelerate the state’s transformation into a competitive tourism and hospitality hub in Borneo.

As a pre-event initiative towards Visit Sabah 2027, the Summit seeks to elevate Sabah’s tourism competitiveness and unlock strategic opportunities for business, investment, innovation and international collaboration.

Backed by

Organisers & partners

Organised by

Co-Organised &
Supported by

Strategic partners

Strategic Partner – Event Technology

Program pillars

Four strategic programme pillars

01

Optimising Borneo’s Tourism Growth

Through Branding & Digital Innovation

Strengthening Borneo’s global tourism positioning through destination branding, digital marketing, new visitor markets, technology and innovative tourism products.

#Destination Branding
#Digital MarketingGlobal #Markets #Tourism Innovation #BIMP-EAGA

02

Building Borneo’s AI-Powered Smart Hospitality Future

AI, Smart Technology & Digital Solutions

Transforming hotels and tourism businesses through AI, smart technology and digital solutions to improve operational efficiency, revenue performance and guest experiences.

#AI & Automation #Smart Hotels #Digital Transformation #Revenue Optimisation #Guest Experience

03

The Bornean Way of Hospitality

Culture, Nature & Service Excellence

Celebrating the distinctive warmth, culture, nature and spirit of Borneo while elevating hospitality standards to meet international expectations.

#Bornean Identity #Authentic Experiences #Service Excellence #Sustainable Hospitality #Future Travelers

04

Empowering People, Elevating Hospitality

Talent, Skills & Leadership

Building the people, skills and leadership needed to create a future-ready, resilient and high-performing hospitality industry.

#Talent Development #Skills & Certification #LeadershipIndustry-Academia #Entrepreneurship

What you’ll unlock

Shape What's Next

M

Markets

Expand your reach into international and emerging tourism markets.

I

Innovation

Gain insights into AI, digital innovation and the future of smart hospitality.

C

Connections

Build relationships with investors, industry leaders and strategic partners.

R

Revenue

Discover strategies to drive performance, efficiency and profitability.

O

Opportunities

Unlock investment, business matching and cross-border collaboration.

Venue

Sabah International Convention Centre

Located in Kota Kinabalu, Sabah, minutes from the waterfront, hotels, and the city’s business district.

4,000

theatre-style delegates

11 m

convention hall ceiling

1,000+

secure parking bays

Visit Sabah 2027

Be ready for Visit Sabah 2027

Connecting Markets · Unlocking Investment · Transforming Hospitality

Positioning Sabah as a leading tourism and hospitality hub in Borneo.

Secure your seat

Registration is open for delegates, investors, and hospitality partners.